![]() These patents cover a wide array of technology areas, primarily design, followed by footwear.Īnd Nike’s investment in footwear is rewarded, as the revenue of Nike’s footwear segment compared to Adidas and Puma is far greater than that of its competitors. This can be seen in the number of patents filed by Nike. As one of the leading companies, Nike tries to stay ahead of the game and create new, unique and innovative products to give their athletes, and their profit margins the edge. Nike offers an extremely broad array of products within the apparel and sports equipment market. All three segments saw growth in comparison to the previous year. dollars in 2022, which was far greater than that of the apparel and equipment segments combined. Nike's North American revenue from footwear amounted to about 12.2 billion U.S.
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